It is nearly impossible to overstate the enormity of the momentous box office achievement that took place this weekend. Starting at midnight Thursday, Warner Bros. unleashed Harry Potter and the Deathly Hallows, Part 2 on the world. A decade in the making, the movie event of the summer marks the end of an era; as such it sparked a massive ticket buying frenzy at movie theaters around the world. The final installment of the biggest movie franchise of all-time broke numerous records including:
BIGGEST OPENING WEEKEND EVER ($168.55m)
BIGGEST SINGLE DAY EVER ($92.1m)
BIGGEST MIDNIGHT GROSS EVER ($43.5m)
IMAX RECORDS - $15.5m Domestically & $23.5m Globally!
As fueled by the franchise first of 3-D and the ever-present and essential IMAX boost, the potential for record-breaking midnight screenings that will ignite one of the biggest opening day and debut weekend grosses in history is in the cards as Harry casts his spell over the box office.